Electronic gift cards (EGC) replace paper gift certificates and offer merchants the ability to pre-sell goods or services to be used as gifts, incentives, etc. Electronic loyalty programs provide for the tracking and rewarding of a merchant’s frequent customers.
This is suitable for Merchants selling tangible goods or services with average tickets between $5 and $500 wanting to increase their revenue.
EGC is a strong branding benefit and a low-cost marketing tool
Increases customer frequency and spending
Attract new customers
Loyalty programs increase customer satisfaction, customer frequency and retention.